Simple. Safe.
Secure.
Built with collaboration at its core, Aura integrates with your existing CRM and databases in days (not weeks) using proprietary, blockchain technology to trace individual attendee data from point-of-purchase through event day and beyond—regardless of where fans buy their tickets.





1
Fan Buys Ticket
Sports organizations assign tickets to fans.
2
Transfer & Resell
Fans can buy, sell, or gift tickets on their preferred marketplace.
3
Blockchain is Updated
Digital ledger is updated with ticket buyer’s info on all platforms.
4
Fan Attends Game
Team delivers a personalized experience for fan on game day.
5
Smarter Data
Team captures data from the fan who actually attended the game.

1
Fan Buys Ticket
Sports organizations assign tickets to fans.

2
Transfer & Resell
Fans can buy, sell, or gift tickets on their preferred marketplace.

3
Blockchain is Updated
Digital ledger is updated with ticket buyer’s info on all platforms.

4
Fan Attends Game
Team delivers a personalized experience for fan on game day.

5
Smarter Data
Team captures data from the fan who actually attended the game.
Unique, Verified Purchaser Data…
As fans opt-in to an Aura-integrated platform, they are assigned a globally unique identifier that allows affinity and purchase data to be pooled across organizational lines and blended into a rich understanding of each fan that enhances the experience and increases repeat attendance. This information lives in a cryptographically secure ledger to prevent ticket fraud while remaining assigned to you ensuring your customer information remains yours.
…On a Trusted, Transparent Platform
Fans maintain ownership of their data, allowing for stadiums to gain a deeper understanding of attendee wants and needs while maintaining consumer confidence and privacy.
