Sacramento State Fan Loyalty Initiative

Case Study:

Sacramento State

Part 1

The Situation

The Sacramento State Athletic Department had limited information about who was attending their baseball games. Tickets were sold offline and customers were not required to provide contact information that would supply Sacramento State with unique data of their attendees.

Part 2

The Goal

Bandwagon’s goal was to support the athletic department through the use of Aura’s world-class technology by collecting information from fans that were attending games and synthesizing the information into demographic and affinity insights.

Part 3

Our Approach

Tie Purchases
Together

We tracked manual and digital sign-ups and physical membership cards linked to purchases through concession point-of-sale. This allowed Sacramento State to reward members for repeat purchases through loyalty point redemptions.

Reward
Recurring
Engagement

Since students are early adopters whose opinions shape the structure of a Loyalty Program, Bandwagon created an activity-based incentive system that rewarded students each time they attended a game. By partnering with local restaurants and businesses in Sacramento, we ensured incentives were aligned with student interests. We then held raffles for each game, and season-wide, to encourage new sign-ups.

Part 4

The Results

Through Aura’s technology, Bandwagon captured 48% of identity information of fans who attended the game. This gave Sacramento State the advantage of knowing their fans to personalize future game day experiences.


Africa Rising International Film Festival Attendee Insights

Case Study:

Africa Rising International Film Festival (ARIFF)

Part 1

The Situation

Organizers of the Africa Rising International Film Festival (ARIFF) were hosting their event for the first time but did not know who their attendees would be, how to identify them, or how to target them.

Part 2

The Goal

With Aura, Bandwagon’s goal was to assist ARIFF in powering their customer data insights for the first time. We aimed to identify their attendees and market to them effectively in order to sell-out the venue.

Part 3

Our Approach

Identify & Target

We identified favorite movies and actors of potential attendees from similar events and targeted them with native advertisements based on these interests. This included the type of film, type of story and/or type of actor that these potential attendees enjoyed. As attendees engaged with the branded content and native advertisements, Aura was fine-tuned to create a more hyper-targeted audience view to increase marketing efficacy and conversions.

Identify & Target

We identified favorite movies and actors of potential attendees from similar events and targeted them with native advertisements based on these interests. This included the type of film, type of story and/or type of actor that these potential attendees enjoyed. As attendees engaged with the branded content and native advertisements, Aura was fine-tuned to create a more hyper-targeted audience view to increase marketing efficacy and conversions.

Part 4

The Results

With Aura, Bandwagon built a list of potential attendees that garnered 35%+ of ticket sales for ARIFF. The Africa Rising International Film Festival was able to sell out it’s first-ever event and the organizing team is now preparing for their 2019 event with an existing audience to market to and expand upon.


Optimizing Sponsorship Revenue for Kelvin Beachum

Case Study:

Kelvin Beachum: NFL Athlete, Investor, and Philanthropist

Part 1

The Situation

Historically, registration for camps and small events has lacked useful data including demographic information and brand preferences. Kelvin Beachum wanted to better know his audience for his annual community camp to create new, data-backed sponsorship opportunities and increase the viability and impact of his event.

Part 2

The Goal

Bandwagon’s goal was to run registration for Kelvin’s event through the Aura platform to gain demographic insights that would inform and customize new sponsorship partnerships as well as allow for the curation of future events to fit the interests and preferences of attendees.

Part 3

Our Approach

Connect Attendee Data & Create a Full Picture

We built a website registration page with Aura technology for attendees to register and select activities that they wanted to participate in. Cumulative data points were gathered based on attendee supplied information, and this provided Kelvin with unique and verified insights, including event attendee demographics and preferences for fans of his personal brand.

Connect Attendee Data & Create a Full Picture

We built a website registration page with Aura technology for attendees to register and select activities that they wanted to participate in. Cumulative data points were gathered based on attendee supplied information, and this provided Kelvin with unique and verified insights, including event attendee demographics and preferences for fans of his personal brand.

Part 4

The Results

By aggregating the respondent information, we were able to protect and secure Personally Identifiable Information while creating a clear picture for Kelvin and his team to use as they seek out sponsors and other community partners for years to come.