Case Study:

Kelvin Beachum: NFL Athlete, Investor, and Philanthropist

Part 1

The Situation

Historically, registration for camps and small events has lacked useful data including demographic information and brand preferences. Kelvin Beachum wanted to better know his audience for his annual community camp to create new, data-backed sponsorship opportunities and increase the viability and impact of his event.

Part 2

The Goal

Bandwagon’s goal was to run registration for Kelvin’s event through the Aura platform to gain demographic insights that would inform and customize new sponsorship partnerships as well as allow for the curation of future events to fit the interests and preferences of attendees.

Part 3

Our Approach

Connect Attendee Data & Create a Full Picture

We built a website registration page with Aura technology for attendees to register and select activities that they wanted to participate in. Cumulative data points were gathered based on attendee supplied information, and this provided Kelvin with unique and verified insights, including event attendee demographics and preferences for fans of his personal brand.

Connect Attendee Data & Create a Full Picture

We built a website registration page with Aura technology for attendees to register and select activities that they wanted to participate in. Cumulative data points were gathered based on attendee supplied information, and this provided Kelvin with unique and verified insights, including event attendee demographics and preferences for fans of his personal brand.

Part 4

The Results

By aggregating the respondent information, we were able to protect and secure Personally Identifiable Information while creating a clear picture for Kelvin and his team to use as they seek out sponsors and other community partners for years to come.

Privacy Preference Center

Optimizing Sponsorship Revenue for Kelvin Beachum