Case Study:

Africa Rising International Film Festival (ARIFF)

Part 1

The Situation

Organizers of the Africa Rising International Film Festival (ARIFF) were hosting their event for the first time but did not know who their attendees would be, how to identify them, or how to target them.

Part 2

The Goal

With Aura, Bandwagon’s goal was to assist ARIFF in powering their customer data insights for the first time. We aimed to identify their attendees and market to them effectively in order to sell-out the venue.

Part 3

Our Approach

Identify & Target

We identified favorite movies and actors of potential attendees from similar events and targeted them with native advertisements based on these interests. This included the type of film, type of story and/or type of actor that these potential attendees enjoyed. As attendees engaged with the branded content and native advertisements, Aura was fine-tuned to create a more hyper-targeted audience view to increase marketing efficacy and conversions.

Identify & Target

We identified favorite movies and actors of potential attendees from similar events and targeted them with native advertisements based on these interests. This included the type of film, type of story and/or type of actor that these potential attendees enjoyed. As attendees engaged with the branded content and native advertisements, Aura was fine-tuned to create a more hyper-targeted audience view to increase marketing efficacy and conversions.

Part 4

The Results

With Aura, Bandwagon built a list of potential attendees that garnered 35%+ of ticket sales for ARIFF. The Africa Rising International Film Festival was able to sell out it’s first-ever event and the organizing team is now preparing for their 2019 event with an existing audience to market to and expand upon.

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Africa Rising International Film Festival Attendee Insights